Rest it. Stretch it. Get better shoes. If that worked, you wouldn't be reading this.

Most heel pain advice treats the tissue - the place where it hurts. It rarely asks why that tissue keeps getting overloaded. That is why the pain comes back.

Drawing on more than three decades in clinic and over 100,000 patient consultations, podiatrist Justin Blake makes the case that heel pain is almost always a movement problem. The tissue is the site. The movement pattern is the cause - and treatment that ignores the pattern produces results that don't last.

The FootGuru Guide to Understanding, Treating, and Preventing Foot and Heel Pain Through Better Movement.